100% Design and quite a lot of colour

I spent my saturday afternoon last week at Earl’s Court 2 Exhibition Centre wandering around the visual feast that it 100% Design. Aside from getting some serious kitchen envy and an overwhelming urge to fill my neglected sharehouse with beautiful design objects (must start buying lottery tickets) I did pick up some interesting and useful colour related information. I had a chat with the guys from Corian (by DuPont) about how they used a colour consultancy to help them develop new shades for the Colour Evolution of their product, where they refreshed and refined the colour range for Corian to ensure it meets the demands of today’s designers and clients. It actually does sound like it was a colour evolution for them and seems to work as a marketing strategy.

I visited the Dulux Trade stand and spoke to one of their representatives about their forthcoming 2013 trends brochure, Colour Futures 13. I picked up a copy of their current 2012 brochure, and although it is largely out-of-date now it is useful for analysing how colour trends change season on season. It features the progression of key colours trends within each colour category of red, orange, yellow, green, blue, violet, warm and cool neutrals and will be an interesting comparison for when the 2013 brochure is released. A video and PDF of the making of the Colour Futures 12 book can also be found on the dedicated Colour Futures website.

I also picked up an exciting book from Dutch publishers Frame called Colour Hunting, How Colour Influences What We Buy, Make and Feel. Complied by Hanneke Kamphuis and Hedwig van Onna and edited by Jeanne Tan, it feature pieces written by a number of well-known names in the field of colour, including Leatrice Eiseman, Executive Director of the Pantone Color Institute and Angela Wright, founder of colour consultancy Colour Affects. The book is divided into three sections, Commerce, Aesthetics and Wellbeing and looks at the use of colour in a number of fields including architecture, fashion, advertising, packaging and art. The book also has great production values and detailing, with an embossed title on the cover and spine of the gloss finished dust jacket, while the cover is a heavy-weight greyboard printed with white ink featuring an exposed binding revealing the multi-coloured stitching holding the book sections together. A nice touch and a nod to the book’s subject.

Colour Hunting Book

Finally I was also able to have an interesting chat about with Marilyn Sturgeon from NCS at their stand. NCS isn’t a colour system I am overly familiar with as I am used to working with CMYK, RGB and Pantone, however I was pretty inspired by looking through a couple a volumes of the NCS colour atlas and I will very likely be taking one of the one-day colour courses run by Marilyn later this month. incidentally the NCS website has a wealth of colour related information and the NSC navigator app which is quite fun to have a play around and a useful tool for creating colour palettes.

About eleanorbydesign

Graduate of MA Graphic Design at London College of Communication

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