Singer Beyoncé Knowles and husband Jay-Z have named their first child, a baby girl, Blue. Reportedly delivered naturally on Saturday in New York, the child’s full name is Blue Ivy Carter. To the best of my knowledge, Blue has never topped the name charts for either boys or girls (this may now change given the influence of celebrity), it is however, the world’s most popular colour.
Blue is consistently the most frequently chosen favourite colour around the world. Although purple is actually my preferred colour, I had first hand experience of blue’s popularity after nearly a quarter of respondents to my own survey cited it as their favourite colour.