These are images that I collected to both support my research into colour trends for Unit 2.3 and in preparation for writing my major project proposal. The way colour is described in fashion has always interested me. Whole seasons can be built around a small handful of colours, often given very specific names like “tangerine” rather than orange, “chocolate” instead of brown or “ultramarine” instead of dark blue. Although as trend cycles steadily get shorter and shorter to create increasing consumer demand, the number of colours that are “in” in any one season seems also to be increasing. Groups of colours often go in cycles, periodically re-occurring in different combinations or returning in a subtly different reincarnation. Recent examples of these trends have been mapped in these graphics by David McCandless, taken from his book Information is Beautiful.
These examples proved to be not only a valuable reference for colour trends but also as a good example of information design about colour.